About Us

Since 1981, Unicorn Jewelry and Watch Boutique has been helping people find that perfect gift

Creating lasting memories is a part of the Unicorn Jewelry experience! Reviving the old-fashioned model of a jewelry store built on personalized service and attention to detail, owners Fred Nasseri, his sister, Minoo Anvari and father Dr. Said Nasseri have created a place where customers can come in and be serviced from the smallest need for a watch battery to a purchase of an engagement ring or a piece of jewelry.

We are a family owned and operated business with a well-respected name as a provider of high quality diamonds, custom-designed jewelry and fine watches.

In 1981, Unicorn Jewelers opened with 444 square feet. Now, thirty years later and still thriving in the same Rancho Bernardo location, operated by the same family, the store has over 3000 square feet of showroom offering boutique selection and unique creations from Tacori, Veragio, A. Jaffe, Scott Kay, Ritani, Michael M, Demarco, Benchmark, Furrer Jacot, Gelin Abaci, Christian Bauer, and many other designer pieces.

When you step inside Unicorn Jewelry, you will find a sight of six skillful artisans working intently on designing, creating and repairing jewelry. The jewelers at Unicorn Jewelry are experts in creating what you wish; their artful skills are immediately evident. For a unique, exciting experience, you can pull up a chair alongside a jeweler and watch as your job is completed.

We know our customers, and understand their needs. As part of our commitment to our patrons, we schedule appointments for those who cannot make it to the store during regular business hours.

Service always comes before sales! Employees receive extensive training on the products and place priority on passing their knowledge to the customers. Since we are not a commission-based store, we put the customer first, giving our patrons a more relaxed environment. With such an expert team, a magnificent showroom and selection of jewelry, all of your needs can be met under one roof. Why would you want to go anywhere else?

Our showroom is where quality is made affordable. Unicorn Jewelry benefits from established relationships to get the "first picks" from overseas vendors and buys in large quantities for both their Rancho Bernardo and Carmel Mountain stores to ensure the best value for the customers. We have one of the largest selections of watches and diamonds in San Diego. Put that together with six of the most experienced, talented and you have a recipe for success.