About Unicorn Jewelry & Watch Boutique

About Unicorn Jewelry & Watch Boutique




Since 1981, Unicorn Jewelry & Watch Boutique has been helping people find perfect gifts that will last a lifetime. Unicorn Jewelry is San Diego’s largest independent family-owned and operated jewelry store offering the biggest and best selection of designer jewelry brands, high-quality certified loose diamonds, designer watches, and custom creations.

From small beginnings with just 444 square feet of retail space, owners Fred Nasseri, his sister, Minoo Anvari and father, Dr. Said Nasseri, have been able to expand to over 3,000 square feet while remaining in the same Rancho Bernardo location for over 30 years.

When you step inside Unicorn Jewelry, you will find six skillful master jewelers and two watchmakers working intently on designing, creating and repairing jewelry and watches. The team at Unicorn Jewelry is made up of experts who can create whatever you wish with their artful skills. For a unique, exciting experience, you can pull up a chair alongside a jeweler and watch as your job is completed.

The showroom at Unicorn Jewelry & Watch Boutique is where quality is made affordable. Using established relationships built over the course of over three decades, Unicorn is able to get the "first picks" from overseas vendors and buys in large quantities to ensure the best value for every single customer.

We welcome all customers no matter what their needs! Come in today for any purchase, from the smallest watch battery to selecting the perfect engagement ring, watch or a piece of jewelry.


Where Service Comes Before Sales

We take the time to get to know each of our customers and understand their individual needs, with a commitment to upholding the highest quality personalized customer service and attention to detail within a friendly atmosphere accepting of everyone.

Employees receive extensive training on our products and brands, and place priority on passing their knowledge to our customers. Since we are not a commission-based store, we put the customer first, giving our patrons a more relaxed environment without the sales pressure you may find at other jewelry stores in San Diego. With an expert team, a magnificent showroom and huge selection of San Diego engagement rings, all of your needs can be met under one roof.

Plus, as part of our commitment to our customers, we will gladly schedule appointments for anyone who cannot make it to the store during regular business hours.